The association between music and wine
Adjectives such as volume, colour, suppleness, body, depth, roundness, acidity, power, clarity, generosity, sensuality, and richness. Commonly used to describe both our wines by the experts. The very same adjectives equally well describe the musical tones of the human voice. The close natural association which can be made between wine and music is something which inspires us. Our aim is to find a music which echoes and reflects the individual characteristics of each of our wines, and so, enhance what our product specifically offers. This is the leitmotif of Château Juliette.
Alexandre’s passion for pairing these different adjectives driven by the desire to enhance the consumers overall experience, combine to guide them into a greater exploration of the senses. This dedication provides a unique opportunity. To associate the wines of the southern Rhône Valley (among the most powerful in the world) with opera, Alexandre naturally chose the Italian artistic movement from XIXe century called Verism where the orchestral power is commensurate with the love of his wines.